Why SAFEonNET?

The price of a bad online reputation can be steep! A company’s online reputation is often an essential part of potential customers’ decision-making process. A survey conducted by YouGov * showed:

78 % of people trust online publicity, comments, reviews etc. about a company  – whether good or bad

39 % of people always or often seek out information about a company before deciding to make a purchase with them

Out of these people, 70 % would opt out of making a purchase or entering  into a partnership with a company with bad publicity online. A company might lose as much as 27% of potential new orders and agreements if it has bad publicity online.

78%

A good reputation has never been more important

Today it is very easy to conduct a search on the Internet and find information about a company. Consequently it has never been more important to establish and maintain control of your company’s online reputation. You only get one chance to make a good first impression on potential customers, employees and partners.

The purpose of SAFEonNET ® is to help companies preserve and protect their good reputation online. It pays off to have a good reputation – the opposite may impact your business and, consequently, your employees negatively.

70%

A bad reputation could cost jobs

Bad publicity can, in the worst case scenario, damage a company’s reputation and earning potential to such an extent that it results in both layoffs and closures. Bad publicity and negative content can be well-deserved or undeserved. Often bad publicity and negative content, reviews etc. is based on misunderstandings, and the content is posted online prior to any kind of mediation between the company and the customer.

”Can you name a perfect company with employees who never make mistakes? If such a company existed it would be made up of people without flaws . But since not one single person is flawsless, the answer to the question must be a resounding ‘no’.”William Atak, CEO SAFEonNET®.

At SAFEonNET ® we believe that most people deserve a (second) chance. Consequently, we are willing to help not only companies who have received bad publicity undeservedly, but also companies who have inadvertently made errors that warrant bad publicity or negative comments, reviews etc. We never forget the aggrieved party/the customer who have had a bad experience with the company, and we always aim to rebuild and repair the relationship between the two parties.

Why choose SAFEonNET® rather than regular Online Reputation Management?

If you encounter bad publicity or negative content about your business online it can be both time consuming and very expensive to fix the damage with a regular Online Reputation Management process – the cost might total 20.000 US Dollars or more.

By insuring your business with SAFEonNET® you are guaranteed a far cheaper and more comprehensive protection of your company’s online reputation. SAFEonNET® can prevent future bad publicity and our expert team is ready to intervene immediately if bad publicity or negative content appears. In other words, with SAFEonNET® you save both time and money because it is cheaper to prevent a fire rather than to extinguish the flames.

*These figures stem from a survey carried out by YouGov Analysis Institute in collaboration with SAFEonNET®. Between 17th and 18th Dec 2014 a total of 1,032 CAWI interviews were completed with Danes aged between 18-74 years.*

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