The price of a bad online reputation can be steep! A company’s online reputation is often an essential part of potential customers’ decision-making process. A survey conducted by YouGov * showed:
78 % of people trust online publicity, comments, reviews etc. about a company – whether good or bad
39 % of people always or often seek out information about a company before deciding to make a purchase with them
Out of these people, 70 % would opt out of making a purchase or entering into a partnership with a company with bad publicity online. A company might lose as much as 27% of potential new orders and agreements if it has bad publicity online.